01
Product design
End-to-end product experiences
Mobile and web flows where users, business rules, decisions, and constraints need to work together clearly.
About
Senior Product Designer with a hands-on product and front-end background.
I design marketplaces, B2B tools, and mobile products where user needs, business rules, and operational workflows need to work together.
My background spans web, front-end, product design, and design leadership across startups, marketplaces, and venture-backed products.
How I got here
I started in web design and front-end development, which still shapes how I design today. I think about structure, states, edge cases, and how a design will work once it reaches engineering.
I later moved into product design through fast-moving marketplace and venture-backed environments, working across customer, vendor, driver, and internal operational workflows.
What I’m good at
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Marketplace systems
Consumer, vendor, driver, and ops workflows
Product ecosystems that connect ordering, logistics, refunds, support, internal tools, and vendor operations.
03
Design systems
Scalable components and product patterns
Tokens, components, multilingual typography, RTL considerations, accessibility, and developer-ready handoff.
04
Automation and conversational UX
Reducing effort through smarter flows
Rule-based support automation and conversational ordering, including Cari Assist, focused on helping users complete tasks faster.
How I approach product work
Start with the business model
I align on value, incentives, and constraints before exploring solutions. The product becomes clearer once the commercial logic is understood.
Make the rules visible
I map rules, states, edge cases, and dependencies early so the product behaves predictably and engineering has a clear foundation.
Design for operational reality
I account for tools, teams, support paths, and workflows behind the scenes. Users may not see that complexity, but they feel it.
Design with engineering in mind
I think about components, feasibility, interaction behaviour, and handoff early, which helps teams move with fewer surprises later.
Career path
2022 — 2026
Lead Product Designer, Cari
Led design across consumer experiences, vendor tools, support automation, conversational ordering, and operational workflows for a multi-sided marketplace.
2019 — 2026
Senior Product Designer, The Taken Seat
Worked across venture-backed healthcare, recruitment, commerce, rental, and marketplace products, from early concepts to shipped systems.
2019 — 2020
Lead Product Designer, Carriage / Delivery Hero
Helped scale marketplace design after Carriage’s acquisition by Delivery Hero, supporting product consistency across a growing platform.
2016 — 2018
UI/UX Manager & Lead Front-end Developer, Carriage
Joined as the first design hire and helped build the product foundation across web, mobile, early design systems, and front-end delivery.
Outside work
I’m usually still making or studying something, photography, typography, business, fitness, and tools that help people think and build better.
I also share landscape and travel photography on Pexels, with over 1.3M views.
1.3M+ views on Pexels