Designer by craft, Systems Thinker by instinct, and a Builder at heart.
I design products and systems that reduce friction and help teams ship faster. I've built and scaled multi-vertical platforms, design systems, and end-to-end experiences across the Middle East and the UK.
Experience
With deep experience in Product Design, Design Systems, and multi-sided marketplaces, I’ve led design across consumer apps, vendor tools, and operational platforms. My background spans early-stage ventures, scaled ecosystems, and acquisition environments where speed, structure, and cross-functional alignment are key.
My approach is simple, remove friction, create reusable patterns, and build systems that help teams ship fast without losing quality.
Product Design
I design end-to-end product experiences for mobile and web across food delivery, grocery, telehealth, recruitment, and e-commerce. I focus on clear flows, strong UX foundations, and data-driven decisions that improve conversion, retention, and operational efficiency.
Design Systems
I build governed, scalable systems that support large product surfaces. From multilingual typography and token architecture to Figma libraries and accessibility standards, I create systems that reduce design-to-dev time, raise consistency, and align teams across markets.
Platform & Marketplace Flows
I design for entire ecosystems, connecting consumer, vendor, driver, and operational tools. My work includes ordering flows, logistics journeys, checkout, payments, refunds, and automated support systems that reduce manual overhead and improve resolution speed.
AI-Driven UX
I integrate AI into product workflows and user journeys. From automated support flows to conversational ordering (Cari Assist), I design AI-powered experiences that simplify decisions, reduce user effort, and drive faster outcomes without human intervention.
Outside Work
About me
• Lifelong builder, started with coding and web design, still think in systems.
• Google Local Guide, Level 7, with over 8 million views on contributed photos.
• Share landscape and travel photography, with over 1.2 million views on Pexels 
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• Curious by nature, study design, business, typography, and new tools daily.
• Calm, structured, and practical. Prefer low-noise, high-ownership teams.
• Family-focused. My decisions balance long-term stability and real impact.
I like environments where people take ownership, keep things simple, and solve problems without noise.
Let's work together
Open to permanent or outside-IR35 contract roles, remote or hybrid in the UK.